Research notes

Prospecting methods, controls, and measurement

2026-09-11 · Julian Hartwell

Separate Suitability From Lead Capture

Explore an evidence-led operational guide to lead generation for financial services, focusing on suitability evidence, regulatory compliance, and effective

2026-09-09 · Julian Hartwell

Govern Cold Email Marketing Before You Scale

Cold email deliverability in 2026 requires authenticated sending identity, aligned SPF, DKIM, and DMARC where required, correct DNS and TLS, low complaint