2026-09-11 · Julian HartwellLearn what cold prospecting is, test account fit, build a minimum multichannel motion, set stop rules, and diagnose the first weak funnel transition.
2026-09-11 · Julian HartwellExplore an evidence-led operational guide to lead generation for financial services, focusing on suitability evidence, regulatory compliance, and effective
2026-09-10 · Julian HartwellAfter two failed AI SDR purchases, a RevOps lead compares feature-checklist vs. hiring-bar evaluations for lead generation: SPF/DKIM/DMARC, ABM, LinkedIn connection quality, and Okki Go.
2026-09-10 · Julian HartwellA practical RevOps checklist for evaluating Okki Go vs Artisan AI, checking what permissions Okki Go requires, vetting intent data, and reviewing API email verification documentation before launching an email campaign.
2026-09-10 · Julian HartwellBuild a demand lead-generation system that distinguishes demand creation, capture, qualification, tools, and metrics without crediting a form for every out
2026-09-10 · Julian HartwellUse LinkedIn to test a company-and-role hypothesis, not to turn job titles into assumed demand.
2026-09-09 · Julian HartwellOkki-Go workflow for founders isn't about hiding from hard bounce reports. It's about finding out why bad addresses got into the pipeline. Here's how RevenueOps should evaluate lead generation, email validation, and hard bounce rate.
2026-09-09 · Julian HartwellCold email deliverability in 2026 requires authenticated sending identity, aligned SPF, DKIM, and DMARC where required, correct DNS and TLS, low complaint
2026-09-09 · Julian HartwellLearn what AI prospecting is, where it fits in the workflow, which actions need human review, and how to run a controlled pilot.