Research notes
Choose where credible demand evidence may appear, define what would disconfirm the idea, and scale only after the motion can be interpreted.
2026-09-16 · Julian HartwellRead the noteA procurement manager’s 60-day pilot story: how okki-go account research, waterfall enrichment, and email sequences changed our TCO math—without replacing human SDRs.
A procurement manager's scenario-based guide to when a cold email platform actually makes sense — and when you're just paying for shelfware. Includes hidden-cost breakdowns and TCO questions to ask vendors.
Test subject lines with qualified replies and meeting quality while accounting for privacy, delivery, and measurement limitations.
A five-platform outbound AI SDR ranking plus an inbound comparator, covering owned jobs, CRM state, takeover, evidence limits and pilot questions.
A field-tested take on mass email for B2B sales: when it works, when it backfires, and why human-in-the-loop review matters more than volume. Includes real numbers from emergency prospecting runs.
A practical, mistake-driven checklist for RevOps teams evaluating intent data platforms — covering signal quality, integration seams, waterfall enrichment, okki-go API behavior, LinkedIn prospecting coverage, and the cost math most evaluations get wrong.
Design capture, assistance, consent, nurture, and measurement around whether a visitor needs help deciding or is ready to transact.
Learn a practical cold email format, see what each line must do, assemble an annotated example, and repair competing claims and calls to action.
A RevOps operator's 8-step checklist for building an agent-native prospecting workflow with B2B contact data, intent data providers, LinkedIn Sales Navigator, email verification, and okki go. Includes the mistakes that cost me $18,400.