Research notes
A procurement manager's story of evaluating 4 sales engagement platforms for a 9-person SDR team — and the 47-row spreadsheet that exposed the hidden costs behind the lowest sticker price.
2026-09-24 · Erin WatanabeRead the noteOkki Go is not a magic skill—it is a prospecting layer. Here is how to tell if you need Okki Go account research, sales signals, or a cold email platform first.
Compare six AI sales assistants by meeting, research, drafting, CRM, coaching and forecast workflows, including context, artifact, approval and dependencie
Define, diagnose, and improve B2B data quality through decision impact, identity, freshness, qualification, deliverability, workflow, and metrics.
A procurement-side look at how B2B contact data solutions fit into an agent-native prospecting workflow — four scenarios, one most teams won't want to hear, and how to tell which one you're in.
A practical checklist for B2B sales and RevOps teams evaluating prospecting tools—from email search fundamentals to okki-go comparisons, sales dialers, and AI email writers. Written from the perspective of someone who actually buys the software.
Define quality lead generation through explicit action thresholds, false-positive and false-negative costs, reviewed tools, qualification, and downstream m
B2B sales benchmarks are valuable for performance comparison only when you rigorously align the population, denominator, time window, and operating context
A procurement manager's checklist for evaluating okki-go, okki go business email finder, company database, visitor tracking, and bulk email inside an agent-native prospecting workflow, without getting burned by hidden TCO.
A procurement manager's breakdown of where LinkedIn Sales Navigator automation belongs in an agent-native prospecting workflow — and why putting it first wastes a quarter of your data budget.