Research notes

Prospecting methods, controls, and measurement

2026-08-27 · Julian Hartwell

What Is a Lead Gen Tool and When Should a B2B Sales Team Use It?

A lead gen tool is software that finds, enriches, and verifies B2B contact data. This guide explains what they are, when your sales team actually needs one, and offers a practical eight-step checklist for evaluating platforms like Lindy AI.